Who is Boitumelo Soke?
My name is Boitumelo Soke, co-founder and CEO of LBJ Energy Solutions (Pty) Ltd, an exclusively black; youth owned and controlled Energy Company in the business of developing renewable energy solutions in Southern Africa. LBJ Energy started when I was approached to go into business by an ex-client at my pervious place of employment. It has since been a roller coaster ride journey of constant growth. LBJ Energy’s current focus is bringing innovative shipping container student accommodations to areas in South Africa and expand into Africa. The company’s aim is to alleviate the student accommodation problem South Africa is currently facing by introducing affordable, sustainable and progressive options to students by converting shipping containers into liveable units. We also host a series of entrepreneurial networking sessions in association with Milpark Education’s School of Commerce.
What is your inspiration?
The inspiration behind choosing this specific industry is rooted in one of my African dreams is to work towards every African household having access to uncontaminated, quality drinking running water and proper sanitation facilities, eliminating millions of child death caused by poor sanitation. Though water is not a current focus, it is a goal we are working towards.
How is photography helping your business?
The project we are working on now needs stimulating visuals for marketing purposes. Our buildings will offer a niche yet conductive lifestyle for students, therefore perception is reality. What appeals to the eye will definitely attract the clientele therefore, beautifully captured images will most definitely be a drawing card. We also capture moments of our journey as we develop. We have mostly used photography for branding and marketing purposes, currently more so for the networking sessions we have previously hosted.
Photography tells a story words cannot articulate. Images are currently taken of potential sites, drawings and staff for our website which is under construction. These are also used for marketing purposes. Though there are similar buildings, our student accommodation project is the first of its kind on African soil, as stated above, well captured visuals will attract potential clients and put our sustainable, green buildings on the South African map.
What are your favourite type of photos?
My favourite kind of pictures to use are that of my team, the heart of the business. Without the team, there is no business, our clients should know the faces behind the business. I however cannot wait for the completion of the first phase of the building to be completed, looking forward to those pictures taken and shared.